E3 2004 Coverage
photos by Gary Fixler
 
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The Event
First of all, if you're here for booth babe pics, cool - here's one. That's the only one I'm bothering with. I could never hope to compete with E3 Girls.

They have several years of E3 pics submitted by folks like me. I even submitted a few this year. You can use their search and type my name in and see them. They pale in comparison to many others on that site, so I'm probably not going to bother uploading any more. They've got that whole thing covered...

BTW, this pic is of Lisa Gleave, voted by most for the last few years as E3's hottest babe (Tecmo has hired her for about 4 years running). She's an Australian model who lives in Venice Beach, a few miles north of me (woo hoo!), with her model husband (dang!). Now that that's out of everyone's system, on to E3!

I found a great place to park right off the highway that let me enter from the back of the LA Convention Center. No huge traffic jams for parking, no big lines for getting in, $5 to park all day. I walked about 4 blocks, up some stairs, and I was in!

Ticketing this year was done with barcodes you printed from emails. That killed all sign-in lines. I walked up to the counter and got my badge in under 2 minutes! Last year took about 2 hours. Technology rules!

Just to the left of my secret entrance is LA's Staples Center, whatever that means to you.

It wasn't long after I got my badge that I was running into Storm Troopers in the West Hall lobby. I don't know what it is with me, but I'm always running into Storm Troopers. Maybe it's more common than I think it should be.

Here's a shot from later in the day of South Hall's lobby. I didn't want you to think I was favoring West Hall's lobby with that Storm Trooper pic.

If all these lobbies and hallways are just too much for you, no worries. The entrance to Concourse Hall features a wall-mounted defibrillator. Nothing at E3 tempted me more to play with it than this contraption. How I resisted, I don't know.

It also wins my vote for most confusing and pointless acronym. Maybe I don't know what I'm talking about, but when someone's dropping dead from a stopped heart, my eyes don't frantically scour the surroundings in hopes of finding the letters "AED." If it just said "DEFIBRILLATOR," there's a much higher chance people would a) see it, b) remember it, c) use it when the time for such things was upon us.

Furthermore, "Automated External Defibrillator" means almost nothing to me. "Automated?" It does this whole saving lives through electrical shocks thing for you? Does it seek out victims? And what exactly does an "Internal" defibrillator look like? I'm thinking "pacemaker." I'm also thinking people need to let go of the acronyms and just pick a word or two that best describes what's going on. "AED" has 19 other meanings.

"Defibrillator" has 2, and they're both the same
.

South Hall featured some fun stairway images. This is NVidia's Dawn, featuring cleavage-enhancing foreshortening. I actually temporarily contemplated writing a simple Processing script to reassemble this image from the stair slats, project it 3-dimensionally back onto a 3D mockup of the stairs from roughly this vantage point, then disassemble the reprojected slat images into separate rectangles and rebuild the image from them in a truncated reversal of this foreshortening to show how the slats should've been printed to correctly account for this more typical point of view.

Then I woke up, screaming. It had all been a dream.

The Consoles
Nintendo's booth was in the same place as always, and just as huge as always. Last year they had the whole thing walled off with stretched white scrims that culminated in a tunnel under this Nintendo sign lined entirely in flat panel televisions. It was awe-inspiring.

This year, They built something akin to inverted buttresses that had ceiling height, roughly 2' wide LED screens on their outer edges. They had ethereal imagery flowing over them much of the time, but every now and then, all the thin, tall screens would have the same Super Mario character on them, bouncing up and down erratically.

I don't know... Personally I liked the Nintendo booth better last year. I know it's criminal to be critical when so many are dying to go to this event but can't. Still, last year Nintendo had about 40 GBA SP's in as many colors under World's Fair style acrylic domes, and a race track with cars you controlled from your GBA. This year, they just had the longest line I've ever seen in my life of people waiting to play the new split-screen GBA. I wasn't nearly that interested. I can just tape my SP to my old original GBA and pretend :)

Oh, beautiful, beautiful LEDs. There were more LED screens this year than I've ever seen. These things are picking up in popularity. I want to do my whole room (walls/ceiling) like this and then have it become anywhere I want to be. I could do tons of things with it, like hook up sensors to a light gun and battle it out with alien warships from my bed. Woo hoo!

Everyone has to have a dream... I wonder how hot my room would get with all those LEDs?

Here's a generic view through 2 of the buttress/spire things. You can see that "Geist" game everyone's all hyped about.

They had some games that looked pretty nice. There's a new GameCube Metroid on the horizon. I finally had a go at F-Zero on the GBA. I was totally into the retro feel of it (just like the old days) when some hottie Nintendo booth babe came up and tried to strike up a conversation about how the graphics didn't seem too hot on the GBA F-Zero. She doesn't get the whole retro gaming thing. Totally broke my concentration. ;)

Oh yeah, on a trip back through later, I noticed they had cartoons for GBA coming out soon (Cartoon Network kinda stuff). You would buy about 5 or so on a single cart and watch them on your GBA. If you bothered to have them hook headphones up for you to listen to a cartoon, even for a few minutes, you got to keep the headphones. GBA has a proprietary connector, so now I have some nice GBA-specific headphones (not earbuds, actual headphones) for free. Finally!

I don't have a Playstation, but here's what their booth front looked like. Actually, through the show, scanning through all the peripherals making companies, and just seeing the other games at booths designing games for PS2, I kinda wanted a PS2 - first time I've ever considered it. There were cool Karaoke and DDR games, lots of neat game paddles, and a few games that I really wanted. One was Cyclone Circus, which was all about riding one of those sail-equipped 4-wheelers through intricate worlds. It took me 10 minutes to learn how to sail (trimming, clipping, etc), and I kept getting trapped or turned around backwards, but I could feel myself getting the hang of it, and it was so fun. Add to that that the sail could unfold into a hangglider, and it was possibly the perfect passtime game. I like that SSX style riding-the-wind stuff.

Anyway, it just seemed that whenever I thought "Oh hey, that's cool," it was yet again, something for the PS2. I've never liked it, really, but maybe I've been wrong.

This is the color changing hallway entrance to XBox's booth area. I felt like I was boarding a spaceship.

Once I got inside, I felt more like I was in a casino than anything else. It was noisy, and everything was arranged in long slot-machine like rows.

There were some flat panels, as everywhere...

...and people taking showers, or something. Actually, I think these were driving simulators, and there was yet another huge line. Not having an XBox, and just not really caring, I kinda walked confusedly past everything and out the other door. Sorry XBox fans! :( Just outside this exhibit, I ran into a booth babe handing out flyers for an online Instant Messaging service that also keeps track of which online games your friends are playing, and lets you form teams and start games in various apps all as a group. Neat idea. I'm glad someone's trying to unify all the online stuff.

N*GAGE's booth was huge and creepy, but pretty neat. I didn't think they'd make it this far.

N*GAGE's central area was pretty enormous for a struggling handheld. It seemed more like an area where Mad Max should be fighting to the death, or Captain Picard should be judged for the crimes of humanity.

N*GAGE even had this alien dude tucked away in a corner for no obvious reason. I'm sure I have one of those pamphlets tucked away somewhere. Anyway, good show, N*GAGE!

This is the "Phantom" gaming system. I heard about it maybe 2 years ago now, and it all seemed a lot of hype to me. It was supposed to revolutionize the gaming industry, but no one could figure out who was making it. By all accounts it was a private venture, and that spelled a quick death to me, and everyone to whom I showed it. Yet, here it is...

I found a mockup of the console last year that looked kinda fake, and eventually found it was a computer rendering (pretty good one), when I stumbled onto a computer modeler's demo page, and in the list of things he'd made was the rendering of the Phantom. Then I was SURE it would never make it, since the "prototype" wasn't even a real entity. Also, I found out it was being created by a venture capitalist from Sarasota, FL (where I went to school). It just kept sounding less and less like it would ever actually happen, even after I found a write-up about how it was supposed to work on HowStuffWorks.com, which all sounded very nice.

Now that I've been in games, and seen how the industry works more, I'm thinking there might actually be a good size niche market for this thing. The idea is simple. It's a PC hooked to the internet. The fact that it's called a game console shields it from the standard computer neophyte. It's also a little like a web-tv, except that instead of tv stations, this lets you browse games, and download the one(s) you like. You don't buy games in a store and put them in it. You can't really put anything in it (until the 1337 h4ck3rz and modderz get their hands on it). You download what you like online, broadband style.

This sounds like a bad idea at first, but hear me out. If you or I, or anyone wanted to make a game for GameCube, PS2, or XBox, we couldn't. You have to be a game company, you have to submit builds of the game along the way and get their approval at each step, and then you have to get licensed by them. I was with a company that failed the Sony licensing process 2x before finally being accepted, with 20 people working night and day to get it. Sony ultimately REVOKED our license and said they wouldn't allow our game on PS2 (losing us 70% of the market) after they gave us a list of 4 things to do to keep the license. We did them in the time allotted, and they STILL revoked it. You have to know people, or just be a huge company to do battle with these huge names. PS2 don't need you now - they're big enough, and they'll squash a small company's efforts in a single phone call.

Let's skip ahead and say you DO manage to build a nice, working game. You're not allowed to publish it. You have to hand it over to Sony, Microsoft, or Nintendo, and THEY make it. You pay them to do it, and then they get residuals off everything sold. It's against copyright laws for you to manufacture any games for any of the big 3 consoles. They get money from every direction.

The Phantom gets around that by simply being a PC. I asked a woman working one of the sofa areas how I could get a game on the Phantom, just speculatively. She said all your game has to be is a PC-playable game. They're very interested in indie efforts, and it's conceivable I could actually create a fun little game over the course of a few months, hand them the master on CD, and get the game up in the online library. I'd get paid for every download. Obviously, games would be priced according to what they offer. You can currently download Unreal Tournament (as they demonstrated), and it's probably a slight bit cheaper, since you don't get the packaging, etc. A game I made would be far cheaper, but if it's pretty fun, and only $3 or so, word of mouth might get a lot of people to try it out.

This could start a trend of vaporware consoles, and of startup indie games makers, both at the small company and talented hobbyist levels. Remember that the whole Doom franchise was started by John Carmack - a very talented programmer with a games design sense. Also, very quickly, thousands of games could be ready to go - everything already for PC is all ready to go already. I hope they have an approval process, or some kind of funness ratings board, so people don't get stuck with crap. You can read a quick blurb on each game from the selection screen - better than nothing for now. If this takes off, games magazines will probably do the work of rating these Phantom games for us, and keep in mind, you'll be able to play any normal game that's for PC, provided the company gives them a master to put up for download. It's a very easy extra revenue stream for any company, so I imagine most won't mind handing over a copy of anything they've published. Another attractive feature for games makers is that without a physical medium (cartridges, CDs, DVDs), and having to download everything straight from the online service, it'll be extremely difficult to pirate the games.

Indie efforts could hold some pretty fun stuff. I might just be saying this because of how much I still love the simplistic and über-addictive Robotron (play it free on Shockwave!)

Sega, former console giant, extinguished their console torch a few years back, in light of their waning market in the face of the Big 3 current console makers - Sony, Microsoft, and Nintendo. The plan was that now they'd make games for EVERYbody. No more Sega only, as there is no more Sega console. As such, they've been relegated to a side room off a hallway in somewhat of a nowhere-area in the LA Convention Center. Maybe there's something awesome about this area that I'm unaware of, but it seemed a bit more like Sega's empire is crumbling. If you've got shares in Sega, good luck. I didn't really see any standout games in their limited selection.
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